Baby & Kids - Favorite Brands

Amuseable Coffee Bean is little but powerful, giving a much-needed boost to all! With russet-brown fur, skippy cord feet, shiny eyes and stitched d...

Looking pretty funky with a fluffy red crown and green grid-pattern stem, it’s Amuseable Moon Cactus! This dandy plant has an oaty felt pot, chocol...

In Mitzi's Reindeer's Dream, little Mitzi shares her hopes of joining Santa's sleigh team. A gorgeous chunky hardback book with a wonderland of pic...

Dive into the Sea Tails book for tails of every stripey, scale and squiggle! A funky fabric book that can hang from the buggy, this is one silly, ...

Let imaginations soar with the If I Were A Butterfly book! This chunky board book is bursting with colours and feely panels, with turn-friendly pag...

Come for a ride through the enchanted forest with the If I Were A Unicorn Book. A magical way to teach storytelling, this candy pink board book is...

Cizi Snake is a statement-making serpent this festival season. Bright and bold in contrasting forest green and pale yellow fur, Cizi has soft textu...

Every day can be Valentine's with Amuseables Cream Heart Bag! This huggable heart has soft cream fur and plenty of room to hold all the things you ...

Amuseables Mushroom is a natural wonder! This forest scamp has a sturdy fur stalk and a plump red cap with cream embroidered spots. Lovingly detail...

Fluffy Seahorse is a tiny marvel, with a punky aqua mane, banana-curve nose, curly tail and mini bobble flippers! Exquisitely detailed and soft for...

Our signature 2-WAY zipper romper makes changing your baby a Snap! (or as we like to say a Zip!) Super soft bamboo fiber fabric and Angel Dear's si...

Introducing the delightfully soft and snuggly Bashful Fox Cub Blankie. Combining our most loved Bashful Fox Cub's adorably perky orange ears and sq...

The Bashful Giraffe Musical Pull is a soothing gift to help babies drift off. Our most loved giraffe has gorgeous yellow fur with dark orange patch...

The Bashful Fox Cub Musical Pull is a soothing gift to help babies drift off. Our most loved fox cub has gorgeous orange fur with a cream mouth mad...

Amuseable Sports Table Tennis is gorgeously textured and ping-ponging with colour! From that caramel-nougat suedette handle to those textured panel...

What would it be like to have spines and paws? The If I Were A Hedgehog Board Book invites little ones to think and imagine. With tough board page...

The perfect pal for tiny paws, it’s the Bashful Beige Bunny Rattle. Playing with this bouncing bunny helps babies develop their hand-eye skills. A...

Wrinkly, crinkly, crunchety crunch. The dino pals are out to play. Discover the different textures, shapes and sizes of all their tails. This vibr...

Details: This adorable touch and feel board book is perfect for babies or toddlers The colorful pages feature various textures for your little one...

Sea-faring little ones can explore the briny blue with the If I Were An Octopus Book. Taking a trip deep underwater, toddlers can explore what it w...

Definitely one for cheeky readers! 'If I Were a Monkey' is funny, feely and perfect for swinging scamps! A sturdy board book bursting with colour, ...

Happy, bold and easy to hold, this board book is full of calf cuteness! With feely panels and cute illustrations, it's a storybook your little one ...

Anyone fancy some yummy palm leaves?Wouldn’t it be great to have big stompy feet and a long grey trunk to grab goodies to eat? The If I Were An Ele...

How many carrots would you chomp?What would it be like to hop and snuffle? The If I Were A Bunny Book aims to find out! Let little imaginations lea...