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Do they celebrate holidays under the sea? Ask Cranberry Octopus! This rich red octopus is holiday-ready, with a deep scarlet mantle that's very hug...

Crispin Crab is the king of the beach, and loves to parade about - sideways, of course! This rusty rascal has big squidgy claws, bendy legs and a ...

Dainty Dessert Bunny Macaron is a patisserie sweetie, with tousled green ears, a fluffy cream bobtail, and a smiling embroidered face. This sweet b...

Divinely fluffy, with a fine curly tail, elegant haircut and soft, stocky legs, Daphne Pomeranian is a dreamy dog. Tickle her short ears and liquo...

Everyone needs a helper, not just Santa! Eldo Elf is a charming friend with rosy cheeks and fold-detail ears. This dandy pixie wears a mulberry sui...

Eldo Elf and the Patchwork Bashful Bunny is a charming story about one elf turning disaster into delight. When the fabric runs out in Santa's works...

Featherful Swan is a very proud parent, protecting twin cygnets with their fluffy cream wings! This elegant swan has rich vanilla fur, set off by o...

Festive Folly Candy Cane is charmingly quirky and full of yule silliness. This smiley treat comes in two-tone stripes of strawberry and vanilla sof...

Festive Folly Gingerbread Ruby is ready to celebrate! This snuggly biscuit has a red cotton hair bow, embroidered lashes and a grosgrain loop. Ruby...

A quirky addition to any tree, the Festive Folly Pear Decoration is glamorous, sparkly and a little goofy. Our cuddly pear has gold jersey fur, a n...

Festive Folly Snowman is marshmallow-soft in gentle cream fur. This playful tree pal has a tartan bow-tie, stitched coal buttons and suedette carro...

Get a wriggle on with Fluffy Octopus! This lavender sweetie is bright-eyed, smiley and cloudy-soft, with cute chunky arms to squidge and snuggle. P...

Fluffy Starfish is here to play, with a big cheeky smile and all five arms wide! Quirky-cute and keen to play, this soft little starfish has scrump...

Fluffy Turtle is baby-soft with a fuzzy pompom head. With a zesty lime shell, leafy flippers, clotted-cream tummy and the biggest stitch smile, thi...

Fluffy Whale is a snuggly swimmer, with baby-blue fur and a creamy, dreamy tummy. This charismatic cutie is always cheery, with a big stitchy smile...

Fossilly Brontosaurus is minty-soft, with a long, long tail and a strong stretch neck. It's handy for reaching the tasty ferns! This chunky chum l...

Uh-oh! Looks like this cookie was made with extra mischief! Gingerbread Fred is a fun rhyming tale about causing trouble at Christmas… and owning u...

Gordy Guinea Pig is a little ball of vanilla-fudge softness! Podgy and cosy, with biscuit fold ears, a suedette nose and fluffy cheeks, as well as ...

Hank Hamster is Gordy Guinea Pig's pal, and just as divinely podgy. This fuzzy hamster has apricot fur and gently folded peach ears. With soft stit...

A charming interactive fabric book featuring Amuseables Moon with bold, colourful illustrations. Printed on cotton, with crinkle pages, applique te...

The Hello Sun Fabric Book is a joyfully interactive story for young babies. Featuring bright illustrations, crinkle pages, applique textures and a ...

Huddles Kangaroo has brought her baby to meet you! This fleecy oatmeal kangaroo hugs the tiny joey in her pouch. Baby can hop out for a bounce abou...

Tiny legs and a great big heart - that's Otto Sausage Dog! This intrepid pup is divinely dinky in dark chocolate fur with caramel patches. With wa...

What would it be like to live in the forest and be very strong indeed? Find out with the If I Were A Bear Board Book! A beautifully silly sensory ...