For the Baby

Jellycat may be our iconic pal, but All Kinds of Cats celebrates every kitty! A joyful book full of playful rhymes, fun wordplay and vibrant pictur...

Freshen up your space with Amuseable Daisy! This trio of flowers have golden fur faces, suedette fold petals and deep green stalks. Sat in a beaut...

When the rain stops, step outside in style! Amuseable Rainbow Bag takes very good care of any gold, with a sturdy zipper and strong webbed strap. ...

With silky soft tan-hued fur, cream suede lacing detail and soft stripes either end of this classically shaped sports favourite, Amuseable American...

Gorgeously golden and charmingly chunky, Amuseable Sun Bag is full of fun! This honeycomb-yellow helper has fuzzy-soft rays, chocolate cord boots ...

Look and feel like a melon bucks with the Amuseable Watermelon Bag! With its slim green strap and super soft textures, this sweet treat is the per...

Reach for the moon and you may hear music! The Amuseables Moon Musical Pull features a pair of celestial friends made in recycled fibres. Gently p...

The Amuseables Moon Soother is beautifully textured in cream fur with embroidered eyes and cheerful smile. The crescent moon holds an irresistibly ...

A timeless character for curious newborns, easy to grab by any one of his four paws or round tummy and gently jangle. This loveable cub has a rich,...

The Bashful Black & Cream Puppy Musical Pull is a soothing gift to help babies drift off. Our most loved black-and-white pup has gorgeous cream...

Introducing the delightfully soft and snuggly Bashful Fox Cub Blankie. Combining our most loved Bashful Fox Cub's adorably perky orange ears and sq...

The Bashful Fox Cub Musical Pull is a soothing gift to help babies drift off. Our most loved fox cub has gorgeous orange fur with a cream mouth mad...

The Bashful Giraffe Musical Pull is a soothing gift to help babies drift off. Our most loved giraffe has gorgeous yellow fur with dark orange patch...

Clip on the Bashful Bunny Pink Bag Charm for a pop of sorbet surprise. This long-eared bunny has a very short bobtail, watermelon fur and bags of p...

Jellycat Jack is finally here! This tuxedo cat has soft tufty fur, huge stitched paws and a friendly smile. With a long curved tail and L-shaped pa...

Tiny legs and a great big heart - that's Otto Sausage Dog! This intrepid pup is divinely dinky in dark chocolate fur with caramel patches. With wa...

If I Were A Duckling lets little ones dabble in fun creative play. This colourful board book asks readers to ponder what kind of duckling they woul...

If you were a puppy for a day, would you chase rabbits or roll around in the garden? Would you have a squidgy nose or a silky one? So many question...

The If I Were an Owl Board Book is a playful gift full of inspiration. With a tufty cover and sweet feely panels, it's a playful flight of fancy. ...

Jellycat Jack is finally here! This tuxedo cat has soft tufty fur, huge stitched paws and a friendly smile. With a long curved tail and L-shaped pa...

The Kitten Tails Activity Book is crammed with cats! This crinkle fabric book is full of fun pictures and kitty tails of many kinds! Cordy, stripe...

Little Kitten may be diddy, but this squat sweetie is mighty! Lavender-blue and utterly loveable, this tufty scamp likes to hide in your pocket! W...

Little Snake is inquisitive, and likes to chat to the people they meet. This bright-eyed snake has the cutest stitch smile and a wriggly weighted ...

With eight soft jumbo corduroy tentacles and a wide embroidered smile Maya Octopus is the perfect companion for giving the biggest of hugs. Her sil...