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Social Media Coordinator

Social Media Coordinator (Part-Time)

Location: In-person, Severna Park & Annapolis
Schedule: Part-time, fixed weekly schedule (average 10–15 hours/week)
Compensation: Hourly, based on experience
Reports to: Marketing Manager
Hiring timeline: Open until filled (looking to hire ASAP)

What This Role Does

This role owns day-to-day social media execution for The Cottage. You’ll plan, create, schedule, and manage content across our social platforms, while actively engaging with our community and growing our audience.

You will need to understand our core customer and create content that speaks directly to her.

Responsibilities

Social Media Execution

  • Execute the overall social media strategy

  • Plan and research content ideas based on season, events, and product launches

  • Create and schedule reels and static posts

  • Write captions that align with our brand voice

  • Keep digital profiles updated (events, seasonal changes, promotions)

Community Management

  • Monitor and respond to comments and messages

  • Engage with followers consistently

  • Reach out for local collaborations and partnerships

  • Identify opportunities to increase engagement and visibility

Growth & Performance

  • Own social media growth

  • Track basic engagement metrics

  • Suggest ideas to improve reach and performance


Time Commitment

  • Average 10–15 hours per week

  • Hours may increase during peak seasons, especially October–December


What We’re Looking For

  • Strong understanding of Instagram, Facebook, Pinterest & TikTok

  • Comfortable on video and behind the camera

  • Creative, organized, and self-motivated

  • Understands trends but knows how to adapt them to our brand

  • Detail-oriented and responsive

  • Comfortable engaging directly with customers online

  • Brings ideas, not just execution


Experience & Skills

  • Experience managing social media for a brand or business

  • Comfortable creating reels and short-form video content

  • Basic graphic skills (Canva or similar)

  • Strong writing skills

  • Retail, fashion, or lifestyle brand experience is a bonus


Additional Details

  • Equipment provided

  • Part-time role with opportunity to grow into a full-time position

  • Hands-on role inside a fast-paced retail brand


How to Apply

Please submit the following to marketing@shopthecottage.com:

  • Resume

  • Examples of social media accounts you’ve managed (or sample work)

  • Hourly pay expectation (or range)

  • Short responses (2–3 sentences each) to the following:

    1. What interests you most about this role?

    2. What would you do to grow The Cottage’s social media presence?